This is a tricky market to look for a job or start a business. The economy is volatile, so employers and customers are fickle. You might put in a lot of work only to lose out on an offer or project. A lot of my clients are hesitant when we start a big push: Will this work out? What if I am going down the wrong path? Movement, however small and in whatever direction, is preferable to doing nothing. A wrong decision is better than indecision.
At the very least, you’ll find out what’s not working or what you don’t like, and you can use that to move in a different direction. You’ll get a sense for what employers or customers think of you, and you can use that feedback to better position yourself. It’s easier to respond to something than to create from scratch.
Pick a company to research. Pick a customer to pitch to. Decisions aren’t forever, so you can always refine and adjust. But at least make one decision to get started.